Juchuang Electric Shines at Italy’s REFRIGERA 2025, Accelerating Expansion into The European Commercial Refrigeration Market
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Juchuang Electric Shines at Italy’s REFRIGERA 2025, Accelerating Expansion into The European Commercial Refrigeration Market

Juchuang Electric Shines at Italy’s REFRIGERA 2025, Accelerating Expansion into The European Commercial Refrigeration Market

The highly influential international refrigeration industry event, REFRIGERA 2025, recently concluded successfully at the Bologna Exhibition Center in Italy. As a representative of China’s intelligent manufacturing enterprises in the commercial refrigeration sector, Juchuang Electric participated in the exhibition as part of the China Refrigeration and Cold Chain (RACC) delegation, showcasing its full range of intelligent commercial refrigeration products and customized solutions. With its focus on green energy-saving technologies and scenario-based innovative designs, Juchuang attracted widespread attention and recognition from professional buyers across Europe, securing multiple cooperation intentions.


REFRIGERA is a benchmark event in the global refrigeration and freezing technology sector, serving the entire industrial, commercial, and logistics chain. This year’s exhibition brought together more than 300 renowned brands from Germany, Italy, Spain, China, and other countries, creating a dynamic atmosphere for business negotiations. Aligning with Europe’s growing demand for green, low-carbon, and highly efficient refrigeration equipment, Juchuang Electric highlighted three core product series:


  1. Air-cooled, frost-free energy-saving refrigerators for catering chains and supermarkets, featuring 3D circulating cooling technology with a temperature control precision of ±1℃ and an energy efficiency ratio 18% higher than EU standards.

  2. Dual-temperature and triple-temperature beverage coolers designed for high-end bars and KTVs, capable of maintaining optimal storage conditions (3–5℃ for beer and 8–12℃ for wine). Their industrial-style or premium minimalist appearance perfectly matches European leisure and entertainment venues.

  3. Industrial-grade precision refrigeration equipment for food processing, made with food-grade 304 stainless steel and eco-friendly refrigerants, fully compliant with EU hygiene standards and environmental regulations.

  4. During the exhibition, Juchuang Electric’s booth attracted a constant flow of visitors, with many professional buyers from Italy, Germany, Spain, and other countries stopping to consult. The Juchuang team provided on-site explanations of customized solutions tailored to European voltage standards, climate characteristics, and industry-specific operational needs. The modular design, intelligent temperature control system, and low-noise operation of Juchuang’s products received high praise from international buyers.

In particular, an air curtain cabinet integrated with heat recovery technology became a highlight, reducing energy consumption by 25%. Several supermarket chains and catering brands expressed strong interest in in-depth cooperation on the spot. Overall, Juchuang Electric received more than 300 professional visitors and secured 12 cooperation intentions across food retail, catering services, and other sectors.


“Italy, as the third-largest economy in the EU, is a key strategic market for Juchuang Electric’s European expansion,” said the company’s overseas market director. “Participating in REFRIGERA 2025 not only allowed us to gain direct insights into European market needs and technological trends but also enabled global customers to experience the quality upgrades and innovative strength of China’s commercial refrigeration equipment through face-to-face communication.”

With full-process control at its own production base and adherence to international product standards, Juchuang Electric has built a product portfolio adaptable to diverse global markets. Its equipment can flexibly meet the voltage and climate requirements of different countries and regions, and the company has already successfully entered markets in Southeast Asia, the Middle East, and beyond.


The appearance at REFRIGERA 2025 marks an important step in Juchuang Electric’s global market strategy. Looking ahead, Juchuang will continue to optimize the international adaptability of its products, deepen channel development in Europe, and accelerate technological innovation in eco-friendly refrigerants and AI-based intelligent control systems. With more competitive products and services, Juchuang Electric is committed to driving the global commercial refrigeration industry toward a greener and smarter future, bringing “Made-in-China” intelligent refrigeration solutions to more international customers.


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